Campaign: Drypers

Open box together with Drypers gift box

Drypers is the leading baby diaper brand in Malaysia and it is a popular, much-loved choice for parents throughout South East Asia. The brand offers a full range of quality baby diapers and baby care toiletries. In this campaign, Drypers sponsored every KOL a gift box and KOLs are full of joy when they received it. Every KOL who joined this campaign took open box videos about the gift box and also record down the lovely moments they spent together with their children. Audiences can go through or even repeat the video just to see the heart-warming reactions between the KOL and their children.