Campaign: Ajinomoto

New Product Introduction: Rasa Sifu

“RASA SIFU” is an all in one seasoning which provides new taste experiences stir-fry dishes with aromatic and flavourful wok & oyster sweetness because the product contains the perfect proposition of basic ingredients, oyster sauce and inhouse specialty to give it the wok taste that only can be achieved in high heat and quick flying method. The idea is to show how easy “RASA SIFU” can bring the new taste experiences, “wok” taste and oyster sweetness in our daily dishes especially stir-fry vegetable. Through this campaign, we generated over 30 unique and local recipes.