To create brand awareness of Tiger Balm mosquito series
Tiger Balm is the world-leading analgesic remedy brand which was trust by generations for nearly 100 years. Tiger balm had launched a mosquito repellent series which is proven safe and effective for adults and also children to use. In this campaign, 10 KOLs shared their true testimonials of the Tiger Balm Mosquito Series and they even tried it together with their children. This has made the testimonials of the series of the product more realistic. Besides, the unique selling proposition of the Tiger Balm also stands out in the KOL posting as their audience showed their interest in the products through the comments.