Drive Brand Awareness of Mr DIY
MR. D.I.Y. is a home improvement retailer in Malaysia which retails a variety of household, hardware and electrical products. The DIY Mom Challenge Campaign from MR DIY encourages and inspires mom to splash out their creativity and also to be the role model of their kids. Throughout this campaign, mom KOLs express their talent by making DIY crafts which material is provided by MR D.I.Y. The results of the campaign are splendid as audiences are enjoying to see KOL having fun being themselves by doing the things they like and also spend quality time together with their children.