New Launching in Malaysia
The campaign aims to generate positive testimonials among KOL community. Each KOLs receive a starter set which includes cereals, puffs, purees and other snacks. KOLs can use their creativity to create healthy and organic recipes for their little ones using Gerber Organic starter kit. Through the campaign, Gerber Organic strengthen its positioning as the leading organic snack for baby and toddler. Over 10 simple baby food recipes have also been shared and circulated among KOL moms and their followers.